Mercedes Benz | Superplastic

Winter 2023

Project Management, Niamh O’Connor

Project, CES 2022, Mercedes-Benz reintroduced their E-Class series,

• Superplastic partnered with the Mercedes-Benz team to produce a 60-second hero spot featuring their animated IP.

• As the Project Manager, I was responsible for overseeing the animation pipeline, coordinating weekly status meetings, and managing internal creative approvals. I ensured the project adhered to the established timeline, maintaining a focus on timely delivery of all assets while ensuring alignment across teams and a successful launch.

My Special Sauce,

This project was a total marathon and a blast. Being the right hand man to our Chief Creative Officer, on top of managing the animation production, I also managed the travel budget and coordination for our activation at CES. This project was an excellent experience for me to wear many hats and celebrate a seamless launch and roll out.